Tech Notes
Tech Notes |
How to rename a web site while maintaining google rank
Background References
Example
In this example (which happens to be a real example), the goal is to rename www.delphiprefixregistry.net to delphiprefix.href.com, with the intention of discontinuing the original name in 12 months..
The original web site was already using StreamCatcher.
These were the steps taken to successfully rename the web site (aka change the address of the web site).
- Register the new domain and make a DNS entry.
- In IIS Manager, add the new domain to the list of hots supported. This was done by going to the old IIS web site, going into Advanced, and adding delphiprefix.href.com.
- Run SCSetup, and instead of re-installing the filter, just use .
- Create a new site named wwwDPRMoving
- Go into the StreamCatcher master configuration and make sure that the domain names are properly separated for the old and new sites, e.g.
[wwwDPR.DomainsAndIP#sToFilter] 1=delphiprefix.href.com [wwwDPRMoving.DomainsAndIP#sToFilter] 1=www.delphiprefixregistry.net 2=delphiprefixregistry.net
- Recycle the AppPool(s) so that the new StreamCatcher rules have been loaded.
- Make sure that the new site works.
- Go into Google Webmaster Tools, and make sure that both the old domain and the new domain have been verified.
- Change the web site rules for the wwwDPRMoving site so that it keeps the google verification file but redirects all other requests on to files of the same names on the new site.
Make sure that the google verification file is listed under the section [StaticURLsToReMapWithinDomain] as shown below.
[SCWebSiteConfig_wwwDPRMoving.cfg] ----------------------------------------------------- StreamCatcher WebSite Configuration File for wwwDPRMoving ----------------------------------------------------- [wwwDPRMoving.Settings] URLFiltering=Enabled TraceLogging=Disabled PlayDeadLogging=Disabled ShowUserAgentInTraceLog=Enabled WebRequestAnalysis=Disabled [wwwDPRMoving.WebRobotConfiguration] WebRobotDetection=Disabled [wwwDPRMoving.UserAgentAnalysis] UserAgentAnalysis=Disabled [wwwDPRMoving.GlobalReMapping] RedirectionOfALLRequests=Disabled MaxAllowedURLLength=1024 [wwwDPRMoving.StaticURLsToReMapWithinDomain] /google75ca0f4f1d8694ee.html=/google75ca0f4f1d8694ee.html [wwwDPRMoving.URLsToRedirectToAnotherDomain] /*=http://delphiprefix.href.com/%t [end] -------------------------------------------------
- Recycle the AppPool(s) so that the new StreamCatcher rules have been loaded.
- Test. You should find that the google verification file still works under the old domain (without being redirected), yet all other pages work on the new domain.
- In google webmaster tools, go into and inform google officially of the new name.
This test was done on Win2003, IIS6, StreamCatcher v1.8.0.3, July 2009.
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Running DynHelp.exe v1.2.0.6 on WebHub-v2.125 built by D14
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Running DynHelp.exe v1.2.0.6 on WebHub-v2.125 built by D14
Calc time: 109 ms

